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If you run a business, you're likely to have received several sales and marketing automation software offers from big-name providers. They may have offered a variety of features and functionality to streamline business processes, increase revenues, and better engage customers. However, the challenge of staying up to date on all the rapidly developing marketing technology is enormous and it takes serious due diligence to find the best system for your needs.
In this article, we'll examine the differences among the most popular small-to-medium businesses automation software providers -- Keap, Mailchimp, Active Campaign, and Hubspot —and explore which is a better fit for your business.
But first, let’s get to know these 4 major players in the automation marketplace.
Keap is an all-in-one sales and marketing automation platform that adds e-commerce functionality to enable your company to take payments online. It was originally named Infusionsoft but in 2019, the company went through a rebrand to focus on small to midsize businesses and give them a product that met all their “advanced CRM, sales and marketing automation needs”.
Hubspot started as marketing automation software to support a business’ full-needs. It also offers tools to publish content to a blog, and social media, send email marketing, monitor paid ads, create landing pages, and build and manage a website as well as a CRM making it an all-in-one inbound marketing, sales, and service software solution for growing companies.
Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Its approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. They’re here to help you become an expert marketer.
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring, and web analytics, a CRM platform, and a live chat messaging platform called Conversations.
Now that we know Keap, Hubspot, Mailchimp, and Active Campaign software are powerful marketing tools, let’s take a closer look at what they have to offer, how they compare, and what features to consider when choosing automation for your business.
Mailchimp is for broadcasting one-to-many communications. Keap allows you to manage both one-to-one and one-to-many communications in a single place, along with many other essential tools to manage your sales and marketing effectiveness.
Keap provides an all-in-one solution for service-based entrepreneurs and their teams. With ActiveCampaign, you'd need to add additional tools to get everything Keap offers.
Keap’s features and prices are designed for small businesses while HubSpot’s enterprise software comes with a huge price tag. Keap Pro delivers an all-in-one solution tailored to the needs of growing small businesses.
When choosing a marketing automation platform, it's important to consider all of the features that are important to you and your business. Here are the six key areas that you should look at when making your decision.
1. Ease of use: How easy is the platform to use? Can you get up and running quickly, or will it take some time to learn the ropes? You want to be able to use the platform with minimal training
2. Integrations: Does the platform integrate and work with the other software you use? This is important for a seamless user experience.
3. Automation workflows: What kinds of automation workflows does the platform offer? You want to be able to automate tasks to save effort and time.
4. Reporting and analytics: Does the platform provide detailed reporting and analytics? This is important for understanding your results and being able to track your progress and see what is working.
5. Support: What kind of support does the platform offer? This is important in case you run into any issues because you want to be able to get help when you need it.
6. Pricing: How much does the platform cost? This is important to consider when making your decision. Like any business owner, you want the best value for your money.
Luckily, Keap offers all the above features so you could bring your business to the next level!
Keap is the right tool for your growing business with customer needs and teams that need a robust CRM solution. Its automation allows you to create repeatable sales processes and marketing campaigns to save time while moving your business forward. It powers your growth with advanced marketing and sales automation, customizable campaigns, e-commerce, and analytics. With 15+ features rolled into one, Keap has everything you need to grow your business.
Pricewise, Keap saves you hundreds of dollars per month and thousands per year. To match Keap’s features using our competitors, you’d have to stack plans that cost anywhere from $800 to $1600 every month. So if you’re a small business owner who’s been on the fence about using Keap, hopefully, this article has given you some food for thought.
If you are interested in automation using Keap, please Contact Fireside Solutions and we will provide your business with a way to manage and automate your sales pipeline. We will also customize Keap to meet your specific needs.
Or you can play around using a free trial. Use this link for an exclusive 2 weeks free trial. If you think this is the right tool for you, take advantage of this discount! It allows you to use Keap at 50% of the total cost! Limited time only.