3 Advantages to a Mobile Application

Dorian Holmes

Do you have an idea to start a business or grow the brand of your current one but lack the resources or know-how to develop a mobile application? Here are 3 advantages of having one. If you have a business idea, then you may also have considered the option to build a mobile application for your organization. There are many reasons that this is an excellent idea; however, it is also a big commitment. If you aren’t sure if this is something that will suit your business model, here are some great reasons why building an app could be beneficial for you and your company:

More people are moving towards mobile

Mobile apps are becoming an integral part of every smartphone user’s life. With over 91% mobile app downloads and a user spending on average 27 minutes per day on the app, it is often more convenient to use than its web equivalent. Mobile applications developers can offer their customers new opportunities for discovery and mobile applications are powerful marketing channels that allow marketers to engage and interact in an intelligent, personal way. Ongoing market research observations show that: A third of smartphone users admit they have downloaded a mobile app after seeing it featured, or as part of a promotion on their device's home screen., 55% of smartphone owners search the App Store for new apps at least once per day.

Stronger Marketing Channel

Mobile apps offer two primary advantages over other forms of mobile marketing: 1) phone-based media is the most often reached branding goal among smartphone owners 2) greater lead-to-close business case because customers often find products more easily from mobile searches than traditional Website Marketing. Applications

The mobile trend has been around for a while now, and it shows no sign of stopping. According to Statista, in 2019, the number of smartphone users is expected to reach 3.89 billion worldwide. In 2020 there will be 2.29 billion smartphone users in Asia-Pacific and 1.75 billion users in North America. This means that there is a high chance majority of your target audience is on smartphones. And they are on their smartphones every day.

Here are some ways mobile features make this direct approach to marketing possible:

  • Push notifications: Push notifications on mobile devices prove their value. A study by Pushwoosh revealed that they have the power to push up opt-in rates as high as 70% on average, compared to an average of 20% on all other marketing channels.
  • In-app clickthrough rates: You can expect higher clickthrough rates when targeting ads, calls to action (CTA), and any other business-related element within apps. This is also true for push notifications.
  • Response time: Since users simply want to get to their intended action they always tend to engage with your offers or prompts immediately. With email marketing, you may have to wait as long as six hours on average.

Provide Instant, High-quality Customer Service

Mobile customer service is essential for a good customer experience. Studies in the industry prove that customers want to be able to communicate instantly with businesses and customers in significant ways.

  • Customers get the chance to serve themselves. Your app can save users time and effort by providing them with immediate support and responses to their inquires. Some examples of this are features in mobile applications such as booking, the ability to purchase a product, educational content about a product or service, and a help center to contact support.
  • Customer service personnel receive fewer questions. With increasing customer service expectations, a mobile app solution can significantly reduce the workload on yourself and your employees.
  • You can improve your overall customer experience. By using app-based data, you can provide the best customer service. You can use your company's app to track potential problems or questions before they arise and proactively address them.

Fireside Solutions offers services such as Website Marketing & Design, Mobile App Development (iOS & Android), and Customer Lifecycle Automation services. Don't hesitate to contact our team to learn more about how to take your business to the next level.